LFW: APUJAN SS24

After a three-year hiatus, APUJAN returns to London for a physical runway show, presenting the latest Spring/Summer collection The Casebook of Kaiju. APUJAN is a London-based womenswear label founded by designer Apu Jan, with designs renowned for integrating patterns and knitwear techniques to illustrate themes inspired by fantasy and literature. The Casebook of Kaiju highlights APUJAN's iconic Spring/Summer fine-knit garments, evening gowns, sportswear and leisure wear, printed dresses, shirts, and a few menswear.

The theme and concept is inspired by the eve of a monster's arrival. These monsters are analogous to impending waves of the era, like AI or the near future, evoking emotions like surprise, fear, astonishment and anticipation. On the eve of the monster's appearance, elements symbolic of the looming arrival are shown, such as barriers, ships and the ocean, forests where monsters dwell, tanks, news reports, investigative documents, related models, and the eyes of the monster. Additionally, there are investigators in search of the monster, wearing uniforms, protective clothing, or office personnele quipped with monster data, all on the hunt for the creature. The Spring/Summer collection is a captivating journey that combines feelings of surprise and fear by mythical monsters. With its iconic garments, it tells a narrative of discovery and exploration in the face of the unknown. This collection sparks the imagination and leaves us eager for APUJAN's next fashion adventure.