MFW: Diesel SS24
“Diesel loves to party, so we invited over 7000 people to our free rave, and then everybody to our free weekend film festival. The collection is the spirit of Diesel, democratic and experimental in every piece. I believe in living life to the fullest, that every day should be a party,” Glenn Martens, creative director of Diesel.
Impact, experimentation, pleasure, play: a collection for partying as a way of being. A sheer mini tank dress has a stitched layer of jersey that’s been burnt out, as if the jersey is peeling away. Elsewhere, burnt out camo is printed from the inside with camo for a hoodie and pants; devoré denim jeans and tailored jackets are printed from the inside with pinstripe; crystal embellished devoré denim bra-tops, jeans and minidresses are printed on the inside with dreamy florals. There’s more distressing on inside-out jacquard indigo treated knits to resemble distressed denim. We see uncut threads, like cobweb ladders on cardigans, tops and dresses. Utility is pushed to the max, with zip-up denim tops, pants and skirts that can be worn separately, or zippered together to make boilersuits. What looks like cargo pants are just cargo pockets, held together by straps. Belt bags become garments, visible in the three belt bags joined together to make a bandeau top, or three belt bags draped to create a mini-skirt.
The show took place at Scalo Farini under the patronage of the Municipality of Milan.
CREDITS
Creative Director: Glenn Martens
Styling: Ursina Gysi
Hair: Gary Gill
Make-up: Inge Grognard for @MACcosmetics
Set Design and Art Direction: Sayan Benbady
Original Soundtrack Composer: Senjan Jansen
VJ: Yusuke Murakami
Casting: Establishment NY
Beverage partner: Bulldog Gin