MFW: Prada AW24

For Prada's Autumn/Winter 2024 menswear show, AMO created a set design juxtaposing an office interior with a natural landscape. Demonstrating the contradiction between these two coexisting worlds, this show explores fundamental truths of humanity, our natural instincts and emotional needs.

The Human Nature collection is about something basic – the emotional instinct to remain attached to something that we know, the cycles of nature. A world with seasons, not an artificial reality. Thee clothes reflect the idea of the environment and of the seasons – wherever you may live. There is a sense of the outdoors, and direct expression of the desire to go outside and experience the world. As always, Miuccia Prada and Raf Simons' AW24 collection feels fresh and classic, exciting throught the hints of colour, the belts, ties and headwear. Human Nature is the ultimate work wardrobe, that make you want to clock in and stay connected.