Youthful with a focus on sustainability and hardwork – BEVZA's SS24 collection is dedicated to a passionate and conscious young generation, determined to contribute to a peaceful future.

White is one of the main shades visible in the collection, the brand's colours. Blooming marigolds are a highlighted detail, as marigolds are a traditional flower sung by people, writers, and poets for ages in Ukraine. Marigold or Chornobryvets in Ukrainian, symbolize optimism and revival. Where you plant a marigold, it will flourish. Svitlana Bevza explores the idea behind the collection:

“Marigolds are my grandfather’s favorite flowers. In honor of his memory, for 20 years on my balcony in Kyiv I used to replant the seeds he gave me. I was forced to leave my home in Kyiv, but I kept his memory with me. I want these flowers to sprout everywhere.”

Other details found throughout the offering for SS24 are tulip petals and spikelets. The fragile and soft tulip petals can be seen on skirts and the hem of dresses. Spikelets can be seen on the bag’s hardware and in jewelry. BEVZA has included spikelets because they symbolize fertility and rebirth.

Caring about the revival of artisanal craftsmanship, BEVZA’s collection has traditional ancient Ukrainian jewelry made of beads appearing in the modern handmade details of the dresses. Continuing their work of sustainability, many of the pieces in the SS24 collection are made with zero waste fabric technology.

BEVZA continues their efforts to keep and create jobs in Ukraine while representing the nation on an international scale. Their mission continues to focus on the betterment of Ukraine.