NYFW: Tanner Fletcher SS24

We witness beauty pageant galore in Tanner Fletcher's SS24 show on Tuesday late afternoon. Romantic, with hints of the brands seeming signature bow detailing and the show closing with an actual miss universe, the offering for next spring summer consists of floral prints and fluid luxury. The show is accompanied by a live band, with models walking down the runway in tailored options made with floral sequins, embroidered details and soft alterations to wardrobe essentials in a charming line up.

Based in Brooklyn, New York, Tanner Fletcher is an emerging genderless brand specialising in ready to wear, handbags, home and jewellery that push the boundaries between masculinity and femininity. They are setting out, not to create a new shopping category altogether, but to remove current and past gender labels associated with dressing that tend to put people in an invisible box with rules that don’t work with the freedom of our modern societies.

Tanner Fletcher is on an ongoing evolution of a person’s style and vision combined with the highest quality of materials, new and found. They strongly feel that a person should surround themselves with pieces they love and are inspired by, without unnecessary labels.