PFW: OUEST AW24

Founded in 2022 by Arthur Robert, OUEST Paris' 5th collection is its first on the official Paris Fashion Week calendar. OUEST Paris is an urban uniform, offering workwear for work as well as play. Rancher jackets, cowboy jeans, cargo pants and parkas live together with tailored jackets, macs and double breasted coats. Signature pieces of the house, like the apron pants, the trucker jacket or the skater shorts look sharp yet casual.

Basic jeans and t-shirts are mixed with Haute Coutire pieces made in Paris. Other materials used include moleskin, recycled denim, fuzzy and brushed lambswool, raw cords that clash with lacquered fabrics, regenerated leather, satin and tulle. Only two years old, but some of OUEST Paris' prints are inspired by the brand's 'imaginary' archives. The signatures cannot be missed: the western clichés, the denim-inspired details, the chill attitude of a surfer and folk accents.

OUEST Paris launches its first collaboration this season, a range of bags with CAHU. Together, Arthur Robert and Clémence Cahu have reinterpreted her signature bag, the Pratique, with its super tough PVC and luxury details, in new shapes.

The XXS, worn as a belt bag or crossbody, and the XXL, the perfect weekender, welcome the Surf, a board case with all the CAHU details. The OUEST rivet fastener and surf-washed labels bring the two houses together.