PFW: RUI SS24
Sharp 'horns' are wrapped around the body by thin binding tape. The pointy ornaments create a visual illusion that its softness can only be found when looking close enough. Rui Zhou chose a minimastic colour palette, consisting of black, white and earthy tones with hints of blue and red. Poetic in the way the fabric touches the skin, the pearl detailing is perfectly matched and placed on the cut-out fabric. RUI explores the duality of all things, finding beauty in the imperfection, the unfunished, broken and unloved. The shoftness and careful fragility of its compositions reveal strength in its delicacy. Its Spring 2024 collection is no different, visualizing both closeness and aggression towards the outside world.
Credits
Stylist: Laëtitia Gimenez Adam
Set designer: Sati Leonne Faulks
Casting director: Roxane Dia
Lookbook Photographer: Jessica Madavo
Show photographer: Justine Paquette
Video Photographer: Mathieu Rabary
Choreographer: Mès Lesne
Models: Alici, Anais, Emily, Fidan, Kanta, Lola, Meng, Oceane, Qiutong, Ryo, Sali, Sarah, Sasha, Tara
Makeup: Thierry do Nascimento
Hair: Nicolas Philippon
Nails: Eri Narita
Production: Farago Projects
PR: Ritual Project
Copywriter: Binglun He
Gift courtesy: Typology
Venue: 71 Rue Réaumur, 75002 Paris