PFW: RUI SS24

Sharp 'horns' are wrapped around the body by thin binding tape. The pointy ornaments create a visual illusion that its softness can only be found when looking close enough. Rui Zhou chose a minimastic colour palette, consisting of black, white and earthy tones with hints of blue and red. Poetic in the way the fabric touches the skin, the pearl detailing is perfectly matched and placed on the cut-out fabric. RUI explores the duality of all things, finding beauty in the imperfection, the unfunished, broken and unloved. The shoftness and careful fragility of its compositions reveal strength in its delicacy. Its Spring 2024 collection is no different, visualizing both closeness and aggression towards the outside world.

Lookbook Photographer: Jessica Madavo

Lookbook Photographer: Jessica Madavo

Lookbook Photographer: Jessica Madavo

Lookbook Photographer: Jessica Madavo

Credits

Stylist: Laëtitia Gimenez Adam

Set designer: Sati Leonne Faulks

Casting director: Roxane Dia

Lookbook Photographer: Jessica Madavo

Show photographer: Justine Paquette

Video Photographer: Mathieu Rabary

Choreographer: Mès Lesne

Models: Alici, Anais, Emily, Fidan, Kanta, Lola, Meng, Oceane, Qiutong, Ryo, Sali, Sarah, Sasha, Tara

Makeup: Thierry do Nascimento

Hair: Nicolas Philippon

Nails: Eri Narita

Production: Farago Projects

PR: Ritual Project

Copywriter: Binglun He

Gift courtesy: Typology

Venue: 71 Rue Réaumur, 75002 Paris

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PFW: BOYAROVSKAYA SS24

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PFW: SITUATIONIST SS24