MFW: Shuting Qiu SS24

Inspired by her recent trip to North Africa and the captivating waters of Tenerife, Shuting Qiu's SS24 collection pays homage to natural beauty and environmental conservation. Qiu's creative genius shines through as she seamlessly blends nature's allure with her artistic vision, collaborating with skilled craftsman from Hangzhou to breathe life into tropical island flora and fauna using traditional embroidery techniques. The starfish, symbolizing oceanic enchantment, takes center stage, intricately interwoven with floral patterns and juxtaposed with bold plaid designs.

Sustainability lies at the heart of this collection, with sustainable denim fabric used as the canvas for Qiu's artistic expression. Vivid hues harmonize elegantly with modern stripe elements, bridging the gap between sustainable fashion and creative innovation. The collection features striking looks featuring UGGs treated with second-hand design techniques, reinforcing the brand's commitment to eco-conscious fashion and environmental preservation.

Shuting Qiu's SS24 collection is a celebration of nature's wonders. Each piece captures the breathtaking landscapes and natural beauty of tropical islands, inviting wearers to immerse themselves in a paradise of oversized tropical leaves, graceful starfish motifs, and lavish ostrich feathers. Three-dimensional floral embellishments bring the essence of blooming flora to life, while whimsical butterflies and coastal charm infuse playfulness and seaside allure. With textured patterns inspired by coastal rocks and relaxed silhouettes embodying freedom and comfort, Shuting Qiu's colourful and joyous SS24 collection offers a serene and beautiful oceanic experience, paying homage to the diversity of the natural world.